Mars Wrigley ITR Appoints An De Volder as Market Director

Introduction

Mars Wrigley International Travel Retail (ITR) has announced the appointment of An De Volder as Market Director. De Volder will be responsible for leading the company's ITR business across Europe, the Middle East, and Africa (EMEA).

De Volder's Background

De Volder has over 20 years of experience in the travel retail industry. Prior to joining Mars Wrigley, she held senior positions at Dufry, Lagardère Travel Retail, and Aelia Duty Free. In her previous roles, she was responsible for developing and implementing commercial strategies, managing key accounts, and driving sales growth.

Responsibilities

In her new role, De Volder will be responsible for the following:

• Leading the ITR business in EMEA
• Developing and implementing commercial strategies
• Managing key accounts
• Driving sales growth
• Building and maintaining relationships with key stakeholders

Industry Outlook

The travel retail industry is a dynamic and growing sector. In 2022, the global travel retail market was valued at $44.7 billion. The market is expected to grow to $56.7 billion by 2026, at a CAGR of 4.3%.

The growth of the travel retail industry is being driven by a number of factors, including the increasing number of people traveling internationally, the rising disposable income of travelers, and the expanding presence of duty-free shops.

Mars Wrigley's Strategy

Mars Wrigley is a leading player in the travel retail industry. The company has a portfolio of iconic brands, including M&M's, Snickers, and Orbit. Mars Wrigley is committed to providing travelers with a wide range of high-quality products and services.

De Volder's appointment is a sign of Mars Wrigley's commitment to the travel retail industry. The company is confident that De Volder's experience and expertise will help it to continue to grow its business in EMEA.

Conclusion

An De Volder is a highly experienced and successful executive. Her appointment as Market Director of Mars Wrigley ITR is a testament to the company's commitment to the travel retail industry. De Volder's leadership will help Mars Wrigley to continue to grow its business in EMEA and provide travelers with a wide range of high-quality products and services.